What’s in a name?
छोटे-छोटे काम वाले लोग ऐसा कर सकते हैं। कोई बड़ी कंपनी ऐसा रिस्क नहीं ले सकती है। जिसका करोड़ो का बिजनेस है वह ऐसा काम नहीं करेगा। कोई बड़ी कंपनी कहे कि हम सबसे खराब नमक दे रहे हैं, खाकर तो देखें तो कोई खरीदेगा ? यह छोटे शहरों और छोटी जगहों पर चल सकता … Continue reading “What’s in a name?”
कालिया
सेलफोन के ईजाद से बहुत साल पहले, एक काले रोटरी-डायल टेलीफोन के जादुई शक्ति ने मेरे बचपन और अस्सी के दशक में जन्में अन्य बच्चों की कल्पनाओं को ऊँची उड़ान दी थी। देवाशीष मखीजा, लेखक और फिल्म निर्देशक कोरोमंडल एक्सप्रेस में हमारे डिब्बे को अलग कर बैंगलोर मेल में लगाया जा रहा था। हमारे डिब्बे … Continue reading “कालिया “
Street hawker Kallu Kewat songs reflect people’s poet Nazeer Akbarabadi’s style
नज़ीर अकबराबादी दुनिया के पहले एडवरटाइजिंग जिंगल राइटर थे।उन्होंने लगभग हर चीज़ पर नज़्म लिखी है। नज़ीर ऐसे जनकवि थे जिन्हें आप कुछ भी दे दीजिये, वो उसको बेचने के लिए आम जन की जुबान में नज़्म लिख डालते थे।रंगकर्मी, शायर और लेखक हबीब तनवीर ने अपने सबसे यादगार कृति ‘आगरा बाज़ार’ में शायर नज़ीर … Continue reading “Street hawker Kallu Kewat songs reflect people’s poet Nazeer Akbarabadi’s style”
My life and its stories
… In conversation with Meghana Abhyankar
Oral-B Pro-Health’s ‘batteesi’ campaign made my jaw drop
Circa 2013: It was supposedly the most awaited FMCG launch to happen… a challenger that would shake the No 1 brand and run tremors of fear through it… a market shaker who prompted competitors to pre-empt with their challenger launches. As I watched the ads, my jaw dropped, and it even touched the floor. I … Continue reading “Oral-B Pro-Health’s ‘batteesi’ campaign made my jaw drop”
‘Nigel, Nigel, is that you?’
In the early 90s, British Airways created history with the launch of its cinema commercial. It was one of the most brilliant and freshest ideas in advertising history. Created by advertising firm Saatchi & Saatchi, the commercial was a textbook case of media innovation. Set in a Parisian boulevard, a man and woman were shown … Continue reading “‘Nigel, Nigel, is that you?’”
Media planning in the agency
The workflow or the various stages through which a media plan evolves within an agency differs from agency to agency and also within the agency’s account to account. The variations depend on the size of the problem and the agency’s organization and its relation with its clients. The development of almost all plans must follow … Continue reading “Media planning in the agency”
Media owners, mind your language
Language is the most important means of communication for human beings. It has been, it is, it will be. Besides verbal languages, we have non-verbal languages such as sign language, body language and so on. Without a language, no communication is possible. When a pharmaceutical company hires a medical representative, it makes sure that the … Continue reading “Media owners, mind your language”
Divided We Fall
Veteran advertising professional and founder of Katha Kathan Jameel Gulrays has suitably amended Karl Marx’s statement to better fit our current context. He says, “Both religion and politics are the opiate of the people. Both work as drugs that can dumb the mind and make people believe that these two alone can guarantee the future … Continue reading “Divided We Fall”
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